During the press release held on May 30 and following presentation, “Anelik Bank” announced its rebranding and presented its new brand and logo. Starting from June 4, the Bank will appear as “IDBank”. Decision on rebranding was made by the new shareholder of the Bank, and the issue of expected changes has been repeatedly mentioned over this time. The rapidly changing world creates serious challenges and issues to financial institutions, which must be solved to achieve long-term success. This is the way the Bank has chosen; and the modernization process will reflect high quality customer service, innovations, new approaches and digitalization. “IDBank” is aiming to become the First choice Bank for its customers, and the best innovative Bank. Choice of the name and the new logo is not accidental. The three triangular curves that form the basis of the logo of “IDBank” symbolize the uniqueness of a person through the fingerprint image and emphasize the individual approach of the Bank to each customer. The new 3 colours of the brand are: White: - the symbol of open and transparent system, Grey – the symbol of personality and innovation, Orange - the symbol of progress, youth and new approaches. Now, the “IDBank” will offer individual approach to its customers, high quality service and innovative solutions in a completely new banking environment, and by the end of this year the Bank aims to present a number of innovation projects. “Rebranding is just the beginning of a new and difficult way, which has chosen “IDBank”, and the most important projects are still ahead. When creating a new image, we tried to reflect the core values and philosophy of the Bank, its long-term experience, the use of innovative technologies and constant striving to exceed the customer expectations. Our new style is universal, based on the principles of simplicity and comfort. It is modern, easy and catchy. We are not a Bank of future, we are the Bank of present. Now it is a young, energetic, innovative bank. We aim at becoming the First choice Bank for our customers and I am confident that we have enough experience, good team, great will and creative approach for achieving all our goals”, - during the press conference, Vartan Dilanyan, the Chairman of the Council of the Bank noted. Ruben Melikyan, the acting Chairman of the Management Board, financial director of “IDBank” said: “Being one of the first banks in Armenia and having a long-term experience, the Bank has been able to obtain a large number of customers and confidence over the years, which is very compelling. The rebranding and the transformation of new strategy of “IDBank” is being implemented to expand and keep the confidence”. Representatives of the Central Bank, the financial system, customers and partners of the Bank were present on the presentation, following the press conference. The Bank presented its new trademark under the unique environment, in a fancy way. The guests enjoyed interesting program, during which the Bank's new vision was presented.